T-Mobile Hispanic Value Campaign

¡HOLA!

For millions of Hispanics, "hola" is more than a greeting.

It's the call to mom in Mexico.
The text to family in Colombia.
The video chat with grandparents in Venezuela.

We built a campaign around a simple truth: staying connected isn't a feature. It's part of who we are.

HOLA celebrated the many ways Hispanics connect with loved ones across borders while showcasing the benefits that make those connections possible—from international calling and roaming to streaming and everyday value.

  • #1 performing creative in the study (A-CFQ 82)

  • +13 pts brand favorability

  • +11 pts consideration lift

  • 95% unaided recall

Role: Concepting, campaign messaging, Spanish copywriting, radio, OLV, CRM, toolkit development.

Results

Promo Terminator Destino Oculto

What the client wanted: 

Develop an interactive digital campaign to promote the “Terminator Destino Oculto” movie in a different Latin American markets using the Pepsi brand as a link between the target and select food chains such as Burger King or Papa John’s.

What we did:

We focused on developing an experience that invited people to participate to win a trip to Los Angeles to meet part of the cast.

 We created an interactive website full of different challenges that consumers had to unlock to get points and collect the Augmented Reality (AR) tokens portraying the movie characters.

Also we boosted social media promotion with an interactive face mask (Facebook and Instagram) that transformed people into a T-800 Robot (the original Terminator).