T-Mobile Hispanic Value Campaign

¡HOLA!

For millions of Hispanics, "hola" is more than a greeting.

It's the call to mom in Mexico.
The text to family in Colombia.
The video chat with grandparents in Venezuela.

We built a campaign around a simple truth: staying connected isn't a feature. It's part of who we are.

HOLA celebrated the many ways Hispanics connect with loved ones across borders while showcasing the benefits that make those connections possible—from international calling and roaming to streaming and everyday value.

  • #1 performing creative in the study (A-CFQ 82)

  • +13 pts brand favorability

  • +11 pts consideration lift

  • 95% unaided recall

Role: Concepting, campaign messaging, Spanish copywriting, radio, OLV, CRM, toolkit development.

Results

Magenta Status

Marcelo Hernández

MWireless benefits programs often feel transactional and forgettable. T-Mobile needed a way to make Magenta Status feel relevant, exciting, and culturally meaningful to multicultural audiences.

The Challenge

Perks matter. Experiences matter more.

While many brands offer rewards programs, the benefits people remember most are the ones that unlock memorable experiences. Magenta Status was designed to turn everyday customer perks into VIP moments that felt exclusive, shareable, and culturally relevant.

The Insight

Execution

Digital Video/ Social Media/ Paid Social/ Multicultural Marketing/ Spanish-Language Creative/ Creator-Led Content

Impact

Originally launched in five markets during Q1, the campaign's strong performance led to an expansion of the media plan to 22 markets by the end of the year.

The campaign helped reinforce Magenta Status as more than a rewards program, positioning it as a collection of exclusive experiences that added value beyond wireless service.

Promo Terminator Destino Oculto

What the client wanted: 

Develop an interactive digital campaign to promote the “Terminator Destino Oculto” movie in a different Latin American markets using the Pepsi brand as a link between the target and select food chains such as Burger King or Papa John’s.

What we did:

We focused on developing an experience that invited people to participate to win a trip to Los Angeles to meet part of the cast.

 We created an interactive website full of different challenges that consumers had to unlock to get points and collect the Augmented Reality (AR) tokens portraying the movie characters.

Also we boosted social media promotion with an interactive face mask (Facebook and Instagram) that transformed people into a T-800 Robot (the original Terminator).