Selected experience
Senior Multicultural Creative | 2021–2026
Led bilingual creative development and culturally relevant storytelling across digital, social, retail, CRM, radio, and integrated campaigns targeting U.S. Hispanic and bicultural audiences. Helped shape multicultural initiatives including HOLA and Magenta Status, transforming wireless benefits into emotionally driven brand experiences rooted in real cultural connection.
Senior Copywriter — Social | 2017–2021
Developed social-first storytelling and integrated digital campaigns for consumer and lifestyle brands across LATAM and the U.S. Hispanic market. Created culturally relevant content designed to increase engagement, strengthen brand identity, and connect authentically with multicultural audiences.
Creative Director | 2006–2009
Led creative development and campaign storytelling for nationally recognized brands across television, radio, retail, and digital platforms. Directed multidisciplinary creative work focused on building emotionally resonant campaigns with strong cultural relevance and strategic brand consistency.
Creative Copywriter | 2014–2016
Created integrated campaigns and bilingual brand messaging for telecom, retail, and financial service clients focused on the U.S. Hispanic audience. Worked across digital, social, and promotional platforms developing culturally nuanced storytelling tailored for bicultural consumers.
